Following the success of their present 2011 program of seminars, ID-Marketing, in conjunction with associate Lesley Whiteman Social Media, will be offering their last free seminar. In 2012 places will be charged at approximately £200 per head so this is the last opportunity for people to take advantage of a free seminar opportunity. Registrations are invited at www.id-marketing.co.uk/free-seminar-registration for a free seminar on 4th November on the subject of “Industrial PR and Social Media Marketing” held by the experienced technical PR agency of ID-Marketing. Explains M.D. Ian Deavin: “We are delighted that these free seminars are proving so successful for the delegates who all seem to go away with a much better insight into the roles of PR and Social Media in the industrial marketplace. This is very different from the mainstream perception and since we are an active and experienced company we are passing on what we actually do and what we know works – not just a theoretical training.”

Feedback includes the following from previous seminars:

“Possibly the best three hours training I have had in a very long time. Helped to focus on what can be done free or at reasonable cost, how to get the maximum benefit from minimum effort and convinced a sceptic of the need to use social media.”

“Thank you for an incredibly useful and informative day! We have already begun to brainstorm how we can incorporate your advice into our overall marketing plan. The information that we gained from this seminar is invaluable and I would highly recommend it!”

The seminar will cover the basics of Industrial PR and how to do it for yourself – press relations vs. public relations, keywords, directories, printed and internet media, press releases, features, building a database, web profiling, with “hands on” exercises. Other topics will be Marketing for Industrial SMEs – building a cost effective Promotional Pyramid – blogs, newsletters, website SEO, video, advertising, exhibitions and social media – with a guest Social Media Manager from the Associate Lesley Whiteman Social Media Agency.

The ID-Marketing philosophy is that PR is cheaper and more effective than ever, PR is the cheapest promotion a company will ever do and that based on a solid foundation of PR a company can build the other major elements of online marketing, content marketing, social media, exhibitions and advertising into a worthwhile long-term investment that will protect a company through the downs and leverage growth in the ups of the economic cycle.

This last free PR seminar will take place at a quiet relaxing venue near the ID-Marketing offices in Bedfordshire, with complementary networking lunch and free car parking. To register for the November seminar please go to www.id-marketing.co.uk/free-seminar-registration and for more information on this and related topics please see http://www.id-marketing.co.uk/, e-mail ideavin@btconnect.com or follow us on twitter: http://twitter.com/tradeandtechpr. Places are limited on a first come allocation and to one person per company.

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Following the success of their early 2011 program of seminars, registrations are invited at www.id-marketing.co.uk/free-seminar-registration for a free seminar on 23rd September on the subject of “Industrial PR and Social Media Marketing” held by the experienced technical PR agency of ID-Marketing. Explains M.D. Ian Deavin: “We are delighted that these free seminars are proving so successful for the delegates who all seem to go away with a much better insight into the roles of PR and Social Media in the industrial marketplace. This is very different from the mainstream perception and since we are an active and experienced company we are passing on what we actually do and what we know works – not just a theoretical training.”

The seminar will cover the basics of Industrial PR and how to do it for yourself – press relations vs. public relations, keywords, directories, printed and internet media, press releases, features, building a database, web profiling, with “hands on” exercises. Other topics will be Marketing for Industrial SMEs – building a cost effective Promotional Pyramid – blogs, newsletters, website SEO, video, advertising, exhibitions and social media – with a guest Social Media Manager from the Associate Lesley Whiteman Social Media Agency.

The ID-Marketing philosophy is that PR is cheaper and more effective than ever, PR is the cheapest promotion a company will ever do and that based on a solid foundation of PR a company can build the other major elements of online marketing, content marketing, social media, exhibitions and advertising into a worthwhile long-term investment that will protect a company through the downs and leverage growth in the ups of the economic cycle.

One day free PR seminars are planned for September and October 2011 at a quiet relaxing venue near the ID-Marketing offices in Bedfordshire, with complementary networking lunch and free car parking. To register for the September seminar please go to http://www.id-marketing.co.uk/free-seminar-registrationand for more information on this and related topics please see www.id-marketing.co.uk, e-mail ideavin@btconnect.com or follow us on twitter: http://twitter.com/tradeandtechpr. Places are limited on a first come allocation and to one person per company.

Long term Industrial/Technical PR company ID-Marketing are launching a new Online Marketing Program at their free PR seminar on February 18th.

Explained MD Ian Deavin, “the new program is derived from web profiling which we have carried out for our clients over the past two years and is specifically aimed at the needs of technology related industrial/manufacturing companies. We believe that activities such as Blogs and Social Media have now run through their “early adoption” phase and have become valuable additions to the commercial promotional toolbox – especially when used in conjunction with an online PR program to establish 3rd party links.”

The ID-Marketing – Online Marketing Program extends possibilities for SME’s looking to gain more cost-effective promotion – it features web profiling, independent and 3rd party blogs, plus set up and management of social media sites preferred by industrial B2B companies.

Registrations are invited for a series of free seminars on “Industrial PR and Marketing.” held by the experienced technical PR agency of ID-Marketing. Explains M.D. Ian Deavin: “We have a way of working that has proven success, and frankly – it’s not magic or rocket science – but it is a matter of skilful hard work and is often now referred to as Content Marketing. I believe that many small companies who either mistrust the PR concept or who think they cannot afford it will find that they can do it for themselves, or will at least have the whole area de-mystified.”
 
The seminars propose to cover what works in Industrial PR and how to do it for yourself, or at least to de-mystify the whole thing – covering press relations vs public relations, keywords, directories, printed and internet media, press releases, features, building a database, web profiling, with “hands on” exercises. Other topics will be Marketing for Industrial SMEs – building a cost effective Promotional Pyramid – blogs, newsletters, website SEO, video, advertising, exhibitions and social media – with a guest Social Media Manager.
 
The ID-Marketing philosophy is that PR is cheaper and more effective than ever, PR is the cheapest promotion a company will ever do and that based on a solid foundation of PR a company can build the other major elements of online marketing, social media, exhibitions and advertising into a worthwhile long-term investment.

The one day free PR seminars are planned for 18th February, 20th May, September and October 2011 at a quiet relaxing venue near the ID-Marketing offices in Bedfordshire, with complementary networking lunch and free car parking.

Promotion has never been cheaper – 20 years ago when ID-Marketing began, industrial PR consisted of submitting stories to just a few – maybe 30 – printed publications and publication of larger pieces was very dependant on limited space and the goodwill of each editor (also on the advertising budget of the client). Now there are even more printed journals than there were, as well as more websites covering industrial product news. At a conservative estimate this offers at least 3 times the editorial possibilities that existed 20 years ago – and the costs – in real terms are probably half or even a third of what they were.

There is also a well defined array of carefully targeted newsletters and many, many directory sites that serve our industry far better than their predecessors ever did. In addition there is a welter of online and linked printed/online advertising possibilities at much lower cost than ever available 20 years ago.

So – what holds so many companies back from promotion and associated growth? Certainly many are wary of cost – but that is not only lower than ever before – but also more manageable – easier to do in bite sized pieces and more measurable.

It seems likely to be the same factor that limits so much – a trust and confidence issue. Fortunately promotion – like so many things – is much more transparent these days. For a start the internet and associated technology has given us the ability to start with a small budget and build to suit company need – the added transparency also means that it is easier to find professionals you can trust – simply put, if you can’t understand what they are saying then look elsewhere – after all you wouldn’t make any other investment without understanding it would you?

Client’s tell P.R. and Content Marketing agency, ID-Marketing that last year was down – but that this year turned around so fast that last year’s business level has already been exceeded to the point of even exceeding previous recent levels.

So just like the stock market portfolio which crashed so dramatically some 18 months ago and have since more than recouped their value – so have the fortunes of prudent suppliers in manufacturing industry.

Prudence in this case is explained by ID-Marketing M.D. Ian Deavin as: “Prudent companies in our experience not only take care of their cash flow and their customers, they also take care of new business during a downturn, ensuring that they are exposed to new opportunities and in a position to capitalize on weaknesses demonstrated by competitors not so prepared for cyclic business.”

“Prudent management” explains Ian Deavin “manages all its investments from stock to staff to machinery to promotion. It has been demonstrated in this recent economic cycle that good management of resources/investments, including promotions, can significantly reduce losses on the way down as well as a company’s rebound capacity and speed of re-growth. At ID-Marketing we believe this goes a long way to explaining the recent levels of business presently being experienced by many companies in the manufacturing sector.

ID-Marketing – P.R. and Content Marketing specialists to the high-tech manufacturing industries, continue to get positive feedback from the marketplace and see real benefits from continuing optimism. Explains M.D. Ian Deavin: “We are now hearing from companies of record months, even a record year and of high levels of enquiries. I noticed recently that apparently we are still the 6th largest manufacturing economy on the planet and the best results seem to come from companies that have nurtured and maintained their promotional activities through past difficulties – albeit in some cases with tactical trimming. Nonetheless, we see the economic cycle beginning again with a historical pattern showing 5 years of growth and 2 years of plateau/fall. Even so a 5 to 2 ratio of rise to fall is a brilliant opportunity for growth – especially when other global cycles support it. For example, we see a changing trend in manufacturing moving back home and a potential boost from sentiment following our UK election. On an internal front those companies with positive outlooks can have happier staff and lower staff churn, as well as the increased productivity that comes from a mature workforce.”

Further evidence comes from the number of companies now seeking to capitalize on the present market growth with new promotional campaigns. Ian believes that “this is all good stuff, but the growth cycle started about a year ago and those who had campaigns in place have already benefited. Newcomers need to start soon and energetically if they are to get full leverage from this new cycle.”

ID-Marketing M.D. Ian Deavin, after 20 plus years in industrial marketing, recently commented that “manufacturing industry has transitioned into new markets in the last couple of economic cycles. Electrical and Electronic markets grew into a Telecommunications and Internet boom but now we find many markets – once somewhat niche in character – have become core to manufacturing in general.”

ID-Marketing have found these markets include Medical & Laboratories, Disability & Homecare equipment, as well as Health & Safety equipment, Fire & Security equipment and Corporate Facilities. Recent exhibitions relating to these industries have highlighted the demand for manufactured products serving the needs of a changing demographic and a changed emphasis in company operations across the board. Additionally, these areas appear to have been virtually untouched by the effects of the recent “credit crunch”. Like all markets however, change is a continuing feature and equipment suppliers will continue to need an active profile to take advantage of these areas of demand. Ian Deavin again enthused “Not only is our manufacturing industry still apparently the sixth largest on the planet – all our clients confirm exciting growth this year – even record turnover”.