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Print media not dead – says online industrial PR specialists

ID-Marketing – specialists in B2B P.R. and Marketing to the hi-tech industries such as electronics or aerospace and also deal with technical, manufacturing and general industrial or trade clients, have been interested to understand how communication has changed in the B2B arena with the advent of the internet media. Comments M.D. Ian Deavin: “We could be forgiven for thinking that the internet and mobile phones have taken over from printed press with viral and other related marketing techniques. However we believe that printed magazines are definitely not dead and continue to serve a vital function in information transfer among design engineers and buyers.” Ian continues to explain “it seems that in the technology related sectors people are continually looking for solutions to design and manufacturing problems and P.R. through printed and internet editorial is fulfilling an important role in that process. This appears especially true where publishers run both printed and internet magazines in parallel where we believe there is a synergistic effect.”