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Technical PR tuned to growth

ID-Marketing have established themselves over the past decades as P.R. specialists in contacting engineers and buyers within the manufacturing sectors. ID-M recently reported successes with P.R. campaigns for products such as fasteners and mechanical components through to adhesives and specialist materials for advanced electronic markets. These successes are based, they say, on a balance between use of traditional media and newer internet based activities. Managing Director Ian Deavin says “we have spent a great deal of time getting to understand the internet. When websites for sourcing manufacturing components first came along we were early users and advocates. Now we plan a client’s P.R. campaign around the twin focii of printed press and web media.” The team at ID-Marketing explain that they believe in established values of clear technical writing, coupled with good communication, to ensure that not only is client’s material worth reading, but also it is widely available for access by engineers and buyers, who may need the information to solve their design or sourcing problems. With the present re-growth in U.K. manufacturing, ID-Marketing believe that their style of P.R. activity will be beneficial to other clients in that sector.